Marketing, Business Development, and Product Sales Consulting
Whether your a global enterprise or a start-up with an idea, Carlisle Group can help you get your products in front of the right consumers. Based in Concord, Massachusetts, we have a wide range of professional experience in product launches, business development, and marketing advisory services to help new and existing products capture a global audience.
Enterprise Services
Global
Expanding into new markets, tightening up the branding message, or aligning your marketing and sales messages globally, we have the experience and the knowledge to help you achieve your targets. We've designed the annual messaging, as well as targetted, short-term campaigns, for new products into existing markets, maturing products into new markets, and new products into new markets. Our design capabilities include top-line copy and local variants to meet the needs of local market needs to create resonating messages that produce results.
Professional
We've worked in and with the highest levels of the prospect organizations and understand the nuances of buying influences to help you reach your target decision makers. Our results are comprehensive and inclusive of factors that influence decisions. Our results reflect the considerable influences that improve your success in a professional, focused manner.
Sales and Marketing
Aligning the marketing message with sales activities and creating the tools for sales to carry it to the field is one of the most challenging tasks of Marketing. While the rest of the organizations consider these two roles the same or extremely similar, sales and marketing prodfessionals know they are definitely not! Translating a marketing idea, message, or even the Brand itself takes a unique perspective of both sides of the 'aisle'. We have successfully closed multiple global, enterprise-wide deals that represented double-digit impact on corporate revenues, significantly adding value to the bottom line and the forward-looking growth of the company.
Small Business Support
Advisory
Smaller firms may not need the global reach of larger multi-nationals, but their marketing and sales needs are more diverse are considered more complex because of the limitations inherent in their size. These are especially acute for niche-market providers that must look internationally for growth, or see the internet as a means to cheaply reach those other markets. The challenge is immediately apparent at the moment they begin to design the first campaign, or when the current campaign isn't yielding results. We've been there, we've successfully placed a powerful, niche solutions to global buyers.
Product Strategy
'Build a better mousetrap, and they will beat a path to your door' is one of the most mis-quoted and false statements about product design. That attitude quickly fails and successful business owners realize the truth is that there have been countless examples of better products beaten by better marketing and sales. Technology, with it's short lifecycle, has dozens of high-profile examples of failure of a superior design that failed on marketing. A short review of the progression of recorded video is a solid case-study of this phenomenon. We have a proven record of successfully competing in the global market. We begin by measuring the market appetite for the products, creating a development strategy for the best ROI modifications, and designing a launch (or re-launch) campaign with measurable tactics.
Revenue Growth
Sometimes, as market conditions change or other environmental factors, the need to quickly ramp up sales becomes a critical issue, especially with competitors that are similar in method or considered a commodity replacement to your products. We've successfully moved into that momentus tide, and caught the growth on the forefront in many market conditions. Occassionally, if the market conditions are developing, we've moved them to align to our products, improving conversions and customer satisfaction with their buying decision.
Startup Advisory
Web Presence
Depending on the product, many startups need a presence to direct interested stakelholders, investors, and even customers to find more information efficiently. A web presence, with or without supporting tools, is a critical need. Developing a maintainable, efficient, and practical process to keep a high-level of communication and marketing is an acute need for startups. Spending too much time to maintain or build a Brand is a sure-fire way to kill a startup. We've developed programs for startups that focus on the needs at each phase of the life-cycle, from idea to product, and beyond. We recommend an ongoing relationship as the needs change quickly and more substantively for startups than any other type of business.
Business Development
It is a rare occasion where the business owner happens to have the sales and marketing skills necessary to navigate the different styles and needs of a growing company. Even if they did, the opportunities to effectively manage the sales cycle, launch a seasonal campaign, or maintain social media, is a time-consuming effort that cuts into running the business and developing the products. We can help with all the facets along the sales cycle, the marketing and communication strategy, and the Branding of the business and its products.
Bootstrap Mentality
There are countless marketing and sales consulting firms that are willing to help, providing you have the resources to commit to the agency needs, i.e. cold, hard cash. There are fewer firms that understand what it's like to start a company, and the extremely short timelines that startups work in. Fewer still have the experience of working in a startup and know the urgency of the needs of a startup company. We do. We've been in those shoes, worked the long hours, in unusual locations, (i.e. airport baggage areas have power outlets and occasionally a chair or two).
